Ivan Palii
Head of Product, Sitechecker · Ivanhoe Digital
Ivan Palii builds ready-made Data Studio templates for SEO and agency reporting, and leads product at Sitechecker.
About
Ivan Palii is Head of Product at Sitechecker and the founder of Ivanhoe Digital, a Data Studio template studio. He is best known for widely-used, ready-made templates that turn raw GA4, Search Console, Google Ads and YouTube data into white-label client dashboards — his free GA4 templates have been requested by thousands of marketers on LinkedIn and Reddit.
His templates target the reporting jobs SEOs and agencies would rather not rebuild from scratch: keyword cannibalization detection, ranking and position tracking, merging Search Console and GA4 by landing page, SEO forecasting, and — more recently — AI-traffic and AI-visibility reporting that tracks visits from AI chat sources. He works mostly with marketing agencies and consultants who need white-label reports, plus B2B SaaS brands he advises on organic growth.
He shares templates and hands-on guides through his newsletter, Hack the Algo, and writes tool comparisons on Medium. Earlier in his career he helped grow two SaaS products to a combined ~520k monthly visitors.
Credentials & recognition
Head of Product at Sitechecker · Founder of Ivanhoe Digital · ~8 years in SEO & marketing
Notable work
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