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Gemini in Looker Studio, MCP, and AI-assisted analysis — build, explain and interrogate your dashboards with AI.
AI is taking the ad-hoc questions and the commentary. It isn't taking the agreed, checkable set of numbers a team and a client look at together. My read of…
Before a client's GA4 export goes into ChatGPT, Claude or Gemini, check the plan, the contracts, whether it's personal data, what the connection can do, an…
Meta now runs its own Ads MCP server for Claude, ChatGPT and Perplexity, and it can create, edit and switch on ads as well as report on them. Here's how to…
An assistant can write your monthly commentary in minutes. It can't know why the numbers moved. A method that gives it only the numbers, bans the moves tha…
Google's Google Ads MCP server is free and read-only, and no longer needs a developer token. Search Console has no Google server at all. Here's each route…
Conversational Analytics is free to open in Data Studio, but it only answers through a BigQuery data agent. How to build one for GA4 data, teach it your ma…
Which MCP server should carry your marketing data into Claude, ChatGPT or Gemini? Six connectors and Google's and Meta's own servers, compared on the same…
Assistants can plan a Data Studio report, draft its layout, write its formulas and critique it. They can't see your data or click anything. What works, wha…
Google's Analytics MCP server runs locally, so it works in Claude Desktop and Claude Code but not straight in ChatGPT. Here's each route, the setup, and ho…
Gemini in Data Studio is Pro-only and still in Preview. Conversational Analytics is open to free users, but only through a BigQuery data agent. Every AI fe…
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