Category
Turn dashboards into decisions — narrative, insight summaries, and presenting data to clients and executives.
Most agency dashboards report the client's KPIs and nothing around them. Ten gaps, grouped by the four questions a client report has to answer, and the bui…
The practical half of data storytelling: the four skills it asks of you, the questions I run against the data, the narrative and the visuals, and the check…
Every analyst makes these at some point in their reporting journey. I've made all ten. How each one hurts a data story, how to recognise it, and what to do…
Turn a GA4 dashboard from data reporting into data storytelling: dated, signed commentary beside each chart, built step by step, with my template and my wr…
Never wonder what caused last quarter's spike again: a custom events sheet, blended into GA4 or Search Console and drawn as bars on the chart. Step by step…
Google's ranking updates as bars on your Search Console and GA4 charts, from a dataset this site refreshes daily. Step by step, from IMPORTDATA to the fini…
Most dashboards are not badly designed, they are undesigned. The page-level decisions that separate a readable report from an accumulated one.
One person can really build dashboards and everyone else raises a ticket. How to spread the skill without losing sight of what clients are being shown — an…
Never present by screen-sharing an unfiltered dashboard. What to do instead: the first ninety seconds, two audiences in one meeting, bad news, and the ques…
Most writing on data storytelling is for data teams presenting quarterly. Marketers ship a report every month to someone who half-reads it. This is written…
Most metrics survive one "so what". A few survive two. The ones that reach three are the reason anybody opens the report. A test you can run on an existing…
A spike with no explanation generates a question; a spike with a label generates a decision. Every way to annotate a Data Studio chart, which sheet to use…
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