Data Studio, made simple for marketers
Turn raw marketing data into client-ready Data Studio reports
Step-by-step tutorials, a library of ready-made dashboard templates and free planning tools for marketers, freelancers and agencies who report in Data Studio (formerly Looker Studio).
Tutorials
Learn Data Studio step by step
Start with the basics or go straight to the topic you need, from your first connected data source to automated client reporting.
- Getting StartedConnect GA4, Search Console and Google Ads, and build your first report.15 tutorials
- Dashboard DesignLayout, colour, type and navigation for reports people read.13 tutorials
- Data StorytellingTurn charts into decisions: narrative, comparisons and annotation.10 tutorials
- AutomationScheduling, sharing, embedding and scaling client reporting.11 tutorials
- ComparisonsConnectors, reporting platforms and BI tools, side by side.11 tutorials
- AI & Data StudioGemini in Looker Studio, MCP, and AI-assisted analysis — build, explain and interrogate your dashboards with…10 tutorials
Templates
Start from a free template
255 ready-made dashboards from 9 template creators, covering SEO, PPC, GA4, social, email and ecommerce. Copy one, connect your data and make it your own.
Latest
New on the blog
- AI & Data Studio
Will AI replace marketing dashboards? What changes, and what a dashboard is still for
AI is taking the ad-hoc questions and the commentary. It isn't taking the agreed, checkable set of numbers a team and a client loo…
- AI & Data Studio
Meta Ads MCP: connect Facebook and Instagram ads data to Claude or ChatGPT, and check it against your Data Studio report
Meta now runs its own Ads MCP server for Claude, ChatGPT and Perplexity, and it can create, edit and switch on ads as well as repo…
- AI & Data Studio
Sending client data to ChatGPT, Claude or Gemini: what agencies check first
Before a client's GA4 export goes into ChatGPT, Claude or Gemini, check the plan, the contracts, whether it's personal data, what…
More on the site
Tools, ebooks and experts
- Free tool Reporting Stack Cost Calculator Price Data Studio with free or paid connectors next to agency platforms and BI tools, for your clients and platforms. Open the calculator →
- Ebooks · coming this autumn Data storytelling and dashboard design Two long-form guides are in production: Data Storytelling in Data Studio, and The Marketer’s Guide to Dashboard Design. See what’s coming →
- Experts Find a Data Studio expert Consultants, educators and template creators worth following for client-ready Data Studio reporting. Filter by focus. Meet the experts →
- For template creators Share your template Built a Data Studio template other marketers could use? Submit it to the library. Submit a template →
Who writes this
Hi, I’m Lazarina Stoy
I’ve spent years turning large, messy marketing datasets into clear, decision-ready dashboards, and building the data pipelines that make them scale. I write every tutorial on this site.
I’ve built Data Studio courses for SE Ranking Academy and Traffic Think Tank (a Semrush company), and I train agency and in-house teams on dashboards, data visualisation and data storytelling.
- Speaker at brightonSEO, WTSFest and Pubcon
- Work featured by Moz, SE Ranking and Google’s Data Studio newsletters
- 1:1 coaching on reporting and data storytelling
Questions, requests or a correction?
Ask about a tutorial, suggest a template you’d like to see, or flag something that has changed in Data Studio. Write to team@datastudioformarketers.com.
Template creator? Join the experts directory