Category
Calculated Fields
CASE, REGEXP, date and text functions, custom metrics and parameters. Copy-paste formulas for ROAS, CPA, channel groupings and more.
Calculated Fields
Connectors store losses as positive numbers, so they stack on top of your gains. One calculated field (0 - Lost Backlinks) puts them below zero. My step-by…
Calculated Fields
The 17 custom dimension formulas I use most in marketing and SEO dashboards, from extracting domains and directories to intent labels, branded splits and a…
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