GA4Dataform Report Template — Data Studio template preview
Data Studio template

GA4Dataform Report Template

By Mehdi Oudjida

Web Analytics (GA4) Free

Best for: Technical marketers, analysts and data teams running GA4 -> BigQuery

Overview

A free starter report that visualises GA4 data exported to BigQuery and transformed with GA4Dataform — Mehdi's open-source pipeline for turning raw GA4 events into clean, aggregated tables. It connects to a demo session-scoped dataset and shows how your GA4 data looks across channels, devices and countries, with period-over-period and year-over-year comparisons throughout.

Who it's for

For digital analysts, technical marketers, data teams and developers who export GA4 to BigQuery and want a ready-made report on top of GA4Dataform's session-scoped output — including ecommerce teams tracking sale orders.

Questions it answers

  • How are sale orders, engagement rate and sessions trending vs the previous period and vs last year?
  • Which channels and traffic sources drive sessions and orders?
  • How does performance differ by device — desktop, mobile and tablet?
  • Which countries generate the most sessions, engagement and orders?

What's inside

4 report pages:

1Cockpitsale orders, engagement rate and sessions, broken down by channel and device
2Channels & Traffic Sourceschannel/medium/source/campaign/landing-page filters and a detailed table
3Countriesa geo map and country table with a selectable metric
4Device Categoriesa device-share donut, table and time-series trend

Key features

  • Session-scoped GA4 data prepared with GA4Dataform (BigQuery)
  • Vs previous period AND vs previous year comparisons throughout
  • Selectable metric on the Countries and Device pages
  • Deep filtering by channel, medium, source, campaign and landing page
  • Ecommerce-aware: sale orders and sale-order conversion rate
  • Covers modern channels including Organic Video and Organic AI
  • Geo bubble map, donut, sparklines and time-series visuals

Set it up in minutes

  1. Get the free template from Mehdi's page (via the checkout link).
  2. Set up GA4Dataform to transform your GA4 BigQuery export into aggregated session tables.
  3. Point the report's BigQuery data source at your GA4Dataform output.
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