Data Studio template
Funnel Data Studio dashboard template
By Coupler.io
Web Analytics (GA4) Free
Best for: For marketing and sales teams who want to see where prospects drop off across the acquisition and conversion funnel.
Overview
This collection of Data Studio funnel templates visualizes conversion paths from ad impressions through to leads and completed sales. It blends data from advertising platforms, Google Analytics 4, CRM systems such as HubSpot and Pipedrive, and ecommerce stores through Coupler.io. The templates highlight drop-off points at each funnel stage and refresh data on a schedule.
Who it's for
For marketing and sales teams who want to see where prospects drop off across the acquisition and conversion funnel.
Questions it answers
- Where do prospects drop off in the funnel?
- How do ad impressions convert into leads and opportunities?
- Which channels deliver the most qualified leads?
- What is the cost per lead and per acquired customer?
What's inside
4 report pages:
1Lead generation performance report
2Customer acquisition funnel report
3E-commerce conversion funnel report
4Geographic funnel performance report
Key features
- Connects ad platforms, GA4, CRM and ecommerce
- Automated data refresh via Coupler.io
- Stage-by-stage conversion rate tracking
- Lead value and cost-per-lead analysis
- Weekly and monthly funnel breakdowns
- Geographic funnel performance maps
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.