Ecommerce Data Studio dashboard template — Data Studio template preview
Data Studio template

Ecommerce Data Studio dashboard template

By Coupler.io

Ecommerce Free

Best for: For online store owners and ecommerce marketers who need a single view across traffic, ads, email, and finance.

Get it free Preview the template

Overview

This Looker Studio ecommerce dashboard set connects store data from Shopify or WooCommerce with Google Analytics 4, Stripe, QuickBooks, and email tools like Klaviyo or Mailchimp in Data Studio via Coupler.io. It tracks the path from visitor session to order and revenue across traffic, advertising, email, orders, and finance. Data is extracted, transformed, and loaded on a set schedule without manual exports.

Who it's for

For online store owners and ecommerce marketers who need a single view across traffic, ads, email, and finance.

Questions it answers

  • Which channels drive actual purchases?
  • Where do shoppers drop off in the funnel?
  • Does ad spend translate into orders?
  • How do top-line sales compare against profit?

What's inside

4 report pages:

1Store traffic and conversion
2Marketing and advertising performance
3Email marketing performance
4Orders, payments, and financials

Key features

  • Multi-source ecommerce data
  • Visitor-to-revenue funnel
  • Ad ROI by channel
  • Email-to-revenue attribution
  • Orders, payments and profit view
  • Scheduled ETL, no manual exports

Set it up in minutes

  1. Make a copy of the template.
  2. Connect your sources through Coupler.io — 400+ integrations, no code.
  3. Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).

FAQs

Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.
Scroll to Top