Mailchimp Data Studio dashboard template — Data Studio template preview
Data Studio template

Mailchimp Data Studio dashboard template

By Coupler.io

Email & CRM Free

Best for: For email marketers and ecommerce teams using Mailchimp who want automated campaign and revenue reporting.

Get it free Preview the template

Overview

This Mailchimp dashboard collection pulls campaign, subscriber, and revenue data from a Mailchimp account into Data Studio through Coupler.io. Templates cover the email performance funnel, campaign engagement, send-time optimization, and subscriber behavior, and refresh automatically. Versions exist for standalone Mailchimp and for Mailchimp connected to Shopify or WooCommerce.

Who it's for

For email marketers and ecommerce teams using Mailchimp who want automated campaign and revenue reporting.

Questions it answers

  • Where do subscribers drop off between send and purchase?
  • What are the best times to send campaigns?
  • Which campaigns drive the most revenue?
  • How do different segments engage?

What's inside

4 report pages:

1Email performance funnel
2Campaign engagement analysis
3Send time optimization
4Subscriber behavior

Key features

  • Automated Mailchimp data refresh
  • Delivery-to-revenue funnel
  • Open and click-through KPIs
  • Send-time optimization
  • Segment and demographic breakdowns
  • Shopify and WooCommerce versions

Set it up in minutes

  1. Make a copy of the template.
  2. Connect your sources through Coupler.io — 400+ integrations, no code.
  3. Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).

FAQs

Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.
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