About
The all-in-one Data Studio hub for marketers.
Templates, tutorials, courses and resources — built by a practitioner, in one place, so you never have to piece it together from scattered help-docs again.
Why this hub exists
Data Studio (renamed back from Looker Studio in 2026) is how most marketers report — but the learning resources are scattered, shallow, or written by people who don’t actually build dashboards for clients. You end up stitching together half-answers and rebuilding the same report every month.
Data Studio for Marketers brings it all into one place: ready-to-use dashboard templates, straight-to-the-point tutorials, in-depth courses, and practical resources — all built around how marketers, freelancers and agencies really report. Expert-led, current, and designed to save you time.
Meet the founder
Lazarina Stoy
Data Science & Visualisation Specialist · Founder of MLforSEO · Organic Marketing & Automations Consultant
Lazarina has spent years turning large, messy marketing datasets into clear, decision-ready dashboards — and building the data pipelines and engineering that make them scale. Via MLforSEO, she’s built a platform where organic search marketers learn practical, scalable and predictable AI/ML-enabled automation — without the hype.
Her corporate expertise blends marketing with technical disciplines like data science and machine learning, and that’s what powers the education platform she builds, alongside her industry speaking and contributions.
Her corporate training on data science, data visualisation and data storytelling has reached teams ranging from agency (e.g. Hallam) to enterprise (e.g. AWS).
Already shaping how the industry reports
The hub is one output of years of hands-on work in data, visualisation and reporting. Here’s where that expertise shows up.
Courses
Developed several comprehensive Data Studio courses for renowned digital academies – SE Ranking Academy and Traffic Think Tank (a Semrush company), corporate teams, and for this platform.
Templates
Developed dozens of dashboard templates, delivered in corporate work, trainings, and some featured in this hub — the same kind built into real reporting workflows.
Conference speaking
Speaks at industry events across the UK, Europe and the US — including brightonSEO, WTSFest, Pubcon, and more.
Industry publications
Writes on data, visualisation and SEO for industry publications, frequently amplified by Google’s own media and teams.
Corporate training
Trains agency and in-house teams on dashboards, data viz and storytelling — from agencies like Hallam to enterprises like AWS.
1:1 coaching
Coaches individual marketers and analysts on reporting, data science, and data storytelling.
Work on Data Studio, data visualisation & storytelling featured in
What you’ll find here
Four ways to level up your Data Studio reporting.
Templates
Free and premium dashboards you can copy and customise in minutes — across SEO, PPC, GA4, ecommerce and more.
Tutorials
Step-by-step, no-fluff guides for connecting data, building charts, and mastering calculated fields.
Courses
In-depth, expert-led courses — from fundamentals to data blending and the full agency reporting system.
Resources
Cheat sheets, ebooks and an expert directory to keep your reporting sharp and current.
Ready to make Data Studio simple?
Start with a free template or dive into the tutorials.
Browse templates Read the tutorials