Facebook and Instagram Ads Data Studio dashboard template — Data Studio template preview
Data Studio template

Facebook and Instagram Ads Data Studio dashboard template

By Supermetrics

PPC / Paid Media Free

Best for: For paid social specialists and agencies managing Meta Ads campaigns across Facebook and Instagram.

Get it free Preview the template

Overview

This Data Studio template reports Meta Ads performance through the Supermetrics connector, covering Facebook and Instagram as well as WhatsApp and Messenger Ads data. It combines a high-level summary with campaign, creative and demographic detail, including CPC, CTR, spend and ROAS by platform. Connecting the template takes a few authorisation steps before the report fills with account data.

Who it's for

For paid social specialists and agencies managing Meta Ads campaigns across Facebook and Instagram.

Questions it answers

  • What is the CPC and CTR for each campaign and platform?
  • What is the ROAS by campaign objective?
  • Which ad creatives perform best on each platform?
  • Which demographics and countries deliver the highest return?

What's inside

5 report pages:

1Insights at a glance summary
2Platform performance
3Conversion and ROI
4Creative analysis
5Demographic analysis

Key features

  • CPC and CTR by campaign and platform
  • Week-over-week spend comparison by platform
  • Ad spend against conversion rate
  • ROAS by campaign objective
  • Creative and object-type performance ranking
  • Breakdowns by demographic, country and device

Set it up in minutes

  1. Open the template and choose to use your own data.
  2. Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
  3. The report copies into your own Data Studio account and refreshes automatically.

FAQs

Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.
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