Google Ads performance Data Studio dashboard template — Data Studio template preview
Data Studio template

Google Ads performance Data Studio dashboard template

By Supermetrics

PPC / Paid Media Free

Best for: For paid search managers who need a standing overview of Google Ads spend, conversions, and campaign efficiency.

Get it free Preview the template

Overview

This Data Studio template gives a Google Ads performance overview built on the Supermetrics Google Ads connector. It covers clicks, impressions, conversions, cost, and campaign-level efficiency, with breakdowns by device and country. The template is copied and populated through a six-step connector setup.

Who it's for

For paid search managers who need a standing overview of Google Ads spend, conversions, and campaign efficiency.

Questions it answers

  • Which ads get the most clicks and impressions?
  • Which ads turn clicks into conversions?
  • How much does each conversion cost?
  • Which devices and countries drive the most clicks?

What's inside

5 report pages:

1Clicks and impressions
2Conversion analysis
3Cost management
4Campaign insights
5Clicks by device and country

Key features

  • Clicks and impressions by ad
  • Click and conversion trends by time of day and day of week
  • Cost per conversion
  • Cost by ad and keyword
  • Campaign-level cost efficiency
  • Clicks split by device and country

Set it up in minutes

  1. Open the template and choose to use your own data.
  2. Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
  3. The report copies into your own Data Studio account and refreshes automatically.

FAQs

Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.
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