Data Studio template
HubSpot Content Marketing Performance Data Studio dashboard template
By Supermetrics
Agency / Client Reporting Free
Best for: For content marketers and agencies that run their blog, CTAs and email programme in HubSpot and need one recurring view of how content contributes to pipeline.
Overview
This Data Studio template reports on HubSpot content marketing performance across the full funnel, from blog engagement through to lead generation. It combines content engagement metrics, lead volumes by asset and funnel conversion stages in a single report. The template is connected through the Supermetrics HubSpot connector and can be copied and pointed at your own portal.
Who it's for
For content marketers and agencies that run their blog, CTAs and email programme in HubSpot and need one recurring view of how content contributes to pipeline.
Questions it answers
- Which blog posts generate the most traffic?
- How many leads has each content asset generated?
- Which CTAs drive the most form submissions?
- What is the lead-to-MQL conversion rate?
What's inside
3 report pages:
1Content engagement
2Lead generation
3Funnel performance
Key features
- Blog traffic and time on content pages
- Email open and click-through rate trends
- Leads generated per content asset
- Blog-reader to lead conversion rate
- Form submissions by CTA
- Lifecycle stage conversion (lead to MQL to SQL)
Set it up in minutes
- Open the template and choose to use your own data.
- Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
- The report copies into your own Data Studio account and refreshes automatically.
FAQs
Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.