Data Studio template
HubSpot Marketing Performance Data Studio dashboard template
By Supermetrics
Email & CRM Free
Best for: For marketing managers who run acquisition and nurture in HubSpot and need a single monthly view of lifecycle, source and email performance.
Overview
This Data Studio template brings visitor journeys and HubSpot marketing campaign performance into one centralised view. It reports on lifecycle stages and conversion rates between them, contact sources and most-viewed pages, and email campaign engagement including open rate, CTR, bounce and unsubscribe rate. It uses the Supermetrics HubSpot connector, which is authorised during the template copy process.
Who it's for
For marketing managers who run acquisition and nurture in HubSpot and need a single monthly view of lifecycle, source and email performance.
Questions it answers
- What is the drop-off between the Leads stage and the Opportunities stage?
- What is the main source of your contacts?
- Which email campaign names have the highest number of clicks?
- What is your unsubscribe rate month to month?
What's inside
3 report pages:
1Lifecycle stage
2Source analysis
3Email performance
Key features
- Lifecycle stage funnel and drop-off percentages
- MQL to SQL conversion rate
- Contacts created by day and month
- Contact source breakdown
- Most-viewed pages and form submissions
- Email open rate, CTR, bounce and unsubscribe rate by country
Set it up in minutes
- Open the template and choose to use your own data.
- Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
- The report copies into your own Data Studio account and refreshes automatically.
FAQs
Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.