Instagram Public Data benchmarking Data Studio dashboard template
By Supermetrics
Best for: For social media and competitive research teams that want to benchmark their Instagram page against competitor profiles without needing account access.
Overview
This Data Studio template visualises Instagram page performance using publicly available profile data, so no account admin access is required. It shows likes, comments and other engagement metrics broken down by content and post type, plus posting frequency and hashtag usage. Because the Supermetrics Instagram Public Data connector accepts several profile handles at once, the same report can be used for competitor benchmarking.
Who it's for
For social media and competitive research teams that want to benchmark their Instagram page against competitor profiles without needing account access.
Questions it answers
- How fast is your page growing?
- Which are your top-performing posts?
- How frequently do your competitors post?
- What is the average engagement rate per post?
What's inside
3 report pages:
Key features
- Follower growth and unfollow rate
- Likes and comments by post
- Average engagement rate per post
- Engagement by media and content type
- Posting frequency and best-performing month
- Side-by-side competitor profile comparison
Set it up in minutes
- Open the template and choose to use your own data.
- Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
- The report copies into your own Data Studio account and refreshes automatically.