Konstantin Yatsenko
Founder, Data4Insights · Data4Insights
Konstantin Yatsenko teaches ecommerce analytics and Data Studio through the Data4Insights blog and YouTube channel.
About
Konstantin Yatsenko is a Ukraine-based web analyst and founder of Data4Insights, a blog and YouTube channel where he teaches ecommerce measurement. His framing is “profit-driven analytics systems for ecommerce brands.”
He works end-to-end: GA4 setup and migration, GTM and server-side tracking, and Meta Conversions API implementation for accurate tracking under privacy restrictions — then visualising the results in Data Studio. One documented project migrated a US fashion Shopify brand to server-side GTM with GA4 and Facebook CAPI.
Alongside the teaching he ships productized templates — an Ultimate GA4 Ecommerce Dashboard, an Ultimate PPC Dashboard for Google Ads, and a GA4 audit checklist — pairing the tracking side with the reporting side.
Credentials & recognition
Google Analytics & Tag Manager certified · ecommerce measurement (GA4, server-side GTM, Meta CAPI) + Data Studio
Notable work
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