Data Studio template
Customer Acquisition Data Studio dashboard template
By Coupler.io
Agency / Client Reporting Free
Best for: For marketing teams and agencies tracking lead generation and channel ROI across advertising, analytics, and CRM data.
Overview
This customer acquisition template combines data from CRM platforms, advertising channels, and Google Analytics 4 into a Data Studio report that tracks the lead journey from impression to conversion. It shows channel performance, attribution, geographic breakdowns, and campaign ROI so teams can see which efforts drive qualified leads. Coupler.io automates the data integration, and versions are available for both HubSpot and Pipedrive.
Who it's for
For marketing teams and agencies tracking lead generation and channel ROI across advertising, analytics, and CRM data.
Questions it answers
- Which channels generate the most valuable leads?
- Where do prospects drop off in the funnel?
- What is the ROI of each campaign?
- How does acquisition vary by region?
What's inside
4 report pages:
1Multi-channel funnel report
2Channel performance and attribution report
3Geographic acquisition analysis report
4Campaign ROI and spend efficiency report
Key features
- Merges CRM, ad platform and GA4 data
- Full-funnel lead journey tracking
- Channel attribution and ROI analysis
- Geographic acquisition breakdown
- Automated refresh via Coupler.io
- HubSpot and Pipedrive versions
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.