Data Studio template
Ecommerce Analytics & KPI Data Studio dashboard template
By Coupler.io
Ecommerce Free
Best for: For ecommerce store owners and managers who need a consolidated view of store sales, marketing ROI, orders, and profitability.
Overview
This gallery of Data Studio ecommerce templates tracks sales, advertising ROI, email performance, and financial KPIs in one place. It pulls data from platforms including Shopify, WooCommerce, Stripe, Klaviyo, Mailchimp, and QuickBooks through Coupler.io, removing manual exports and copy-pasting. Data loads automatically and refreshes on a configured schedule.
Who it's for
For ecommerce store owners and managers who need a consolidated view of store sales, marketing ROI, orders, and profitability.
Questions it answers
- How much revenue and profit is the store generating?
- Which advertising channels deliver the best return on ad spend?
- How are email campaigns contributing to orders?
- Where are orders, refunds, and payments trending?
What's inside
4 report pages:
1Store traffic and conversion report
2Marketing and advertising performance report
3Email marketing performance report
4Orders, payments and financial report
Key features
- Connects Shopify, WooCommerce, Stripe and more
- Automated data refresh via Coupler.io
- Total sales, AOV and profit margin KPIs
- Return on ad spend by platform
- Email-to-revenue funnel tracking
- Order, refund and payment monitoring
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.