Google Ads vs. Facebook Ads comparison Data Studio dashboard template — Data Studio template preview
Data Studio template

Google Ads vs. Facebook Ads comparison Data Studio dashboard template

By Supermetrics

PPC / Paid Media Free

Best for: For paid media managers deciding how to split budget between Google Ads and Facebook Ads.

Get it free Preview the template

Overview

This Data Studio template puts Google Ads and Facebook Ads performance side by side in a single report using two Supermetrics connectors. It compares spend, clicks, impressions, ROAS, and conversion rates across the two platforms. Setup uses the 'Use my own data' flow, replacing each sample data source with your own account before copying the report.

Who it's for

For paid media managers deciding how to split budget between Google Ads and Facebook Ads.

Questions it answers

  • Which platform drives more traffic?
  • How does cost per click compare between the two?
  • What is the ROAS for each platform?
  • Which campaigns have the lowest cost per acquisition?

What's inside

3 report pages:

1Platform performance
2Spend and engagement
3Audience targeting

Key features

  • Side-by-side spend comparison
  • Clicks and impressions across both platforms
  • Cost per click by platform
  • ROAS and conversion rate by platform
  • Cost per acquisition by campaign
  • Performance splits by country and device

Set it up in minutes

  1. Open the template and choose to use your own data.
  2. Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
  3. The report copies into your own Data Studio account and refreshes automatically.

FAQs

Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.
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