Data Studio template
Google Analytics 4 website performance Data Studio dashboard template
By Supermetrics
Web Analytics (GA4) Free
Best for: For marketers and analysts who need a ready-made GA4 reporting view covering traffic, engagement, and conversions.
Overview
This Data Studio template visualizes Google Analytics 4 website data through the Supermetrics GA4 connector. It breaks performance down by user, channel, campaign, device, and page. Setup is a six-step connector flow that copies the report template and fills it with your property's data.
Who it's for
For marketers and analysts who need a ready-made GA4 reporting view covering traffic, engagement, and conversions.
Questions it answers
- How many active users and sessions did the site get?
- What is the split between new and returning users?
- Which channels drive the most traffic and conversions?
- Which devices and pages perform best?
What's inside
5 report pages:
1User analysis
2Channel performance
3Campaign performance
4Device performance
5Page performance
Key features
- Active users and new vs. returning split
- Sessions with year-over-year comparison
- Sessions by channel group and country
- Engagement rate and average session length
- Conversion rate and cost per acquisition by source
- Desktop vs. mobile engagement
Set it up in minutes
- Open the template and choose to use your own data.
- Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
- The report copies into your own Data Studio account and refreshes automatically.
FAQs
Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.