Data Studio template
Instagram Ads Data Studio dashboard template
By Coupler.io
PPC / Paid Media Free
Best for: For paid social teams and agencies managing Instagram ad campaigns across one or more Meta Ads accounts.
Overview
This Data Studio dashboard pulls Instagram advertising data from Meta and presents spend, placements, creatives, and audience segments in one structured view. It connects spend to outcomes and surfaces cost efficiency trends across multiple ad accounts. Coupler.io automates the data pipeline and loads it into Looker Studio or Google Sheets on a scheduled refresh.
Who it's for
For paid social teams and agencies managing Instagram ad campaigns across one or more Meta Ads accounts.
Questions it answers
- How is spend and cost efficiency trending across accounts?
- Which placements deliver the best CPM, CPC and CTR?
- Which creatives are driving results versus inflating costs?
- Where is audience saturation starting to raise costs?
What's inside
4 report pages:
1Multi-account performance report
2Placement performance report
3Ad creative performance report
4Audience demographics and device report
Key features
- Spend, impressions, clicks, CTR, CPC and CPM by account
- Weekly pacing and cost trend lines
- Placement-level performance breakdown
- Creative ranking by engagement and cost
- Audience demographic and device analysis
- Frequency meter for saturation monitoring
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.