Data Studio template
Instagram Data Studio dashboard template
By Coupler.io
Social Media Free
Best for: For social media managers and brands that want a consolidated view of Instagram Business performance and audience engagement.
Overview
This Data Studio template tracks Instagram Business account performance by pulling followers, reach, engagement, and profile interaction data through Coupler.io. It consolidates content, audience, and conversion metrics that normally require navigating multiple screens in Instagram's native Insights. The report refreshes automatically so account performance stays current.
Who it's for
For social media managers and brands that want a consolidated view of Instagram Business performance and audience engagement.
Questions it answers
- Which content formats drive the highest reach?
- How are followers interacting with your business profile?
- What demographic groups make up your audience?
- Which posts generate the most engagement?
What's inside
5 report pages:
1Account performance overview with key metrics
2Reach by media type (photos, videos, carousels, reels)
3Profile interactions (website, directions, phone, text clicks)
4Audience demographics (age, gender, location)
5Per-post performance table
Key features
- Followers and reach
- Engagements (likes, comments, shares)
- Website and profile link clicks
- Reach broken down by content format
- Audience demographic breakdown
- Automated data refresh
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.