Data Studio template
Instagram Data Studio dashboard template
By Coupler.io
Social Media Free
Best for: For social media managers and brands tracking Instagram organic content and paid performance together.
Overview
This Data Studio dashboard centralizes performance data from an Instagram Business account and Meta Ads campaigns into visual reports. It shows post reach, follower growth, engagement rates, and advertising costs, and can position Instagram alongside other social channels. Coupler.io connects to the accounts automatically and provides longer historical periods than native Instagram Insights.
Who it's for
For social media managers and brands tracking Instagram organic content and paid performance together.
Questions it answers
- Which individual posts drive the most valuable actions?
- How does Instagram compare to other social channels?
- How does Instagram fit into the wider marketing mix?
- How do organic and paid efforts work together?
What's inside
4 report pages:
1Individual post performance report
2Cross-platform social media report
3Marketing channel performance report
4Organic and paid performance report
Key features
- Per-post reach, engagement, saves and profile actions
- Follower growth over extended history
- Cross-platform comparison with Facebook, LinkedIn and YouTube
- Instagram contribution to the marketing channel mix
- Combined organic and Meta Ads view
- Automated data integration and refresh
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.