Data Studio template
Instagram Insights Data Studio dashboard template
By Supermetrics
Social Media Free
Best for: For social media managers who run a brand Instagram account and need a repeatable profile, content and audience report.
Overview
This Data Studio template reports on owned Instagram profile performance using account-level insights. It covers impressions and follower growth over time, engagement by content type with top-performing posts, and audience demographics by location and age group. Data comes from the Supermetrics Instagram Insights connector, which requires admin access to the account.
Who it's for
For social media managers who run a brand Instagram account and need a repeatable profile, content and audience report.
Questions it answers
- How are my profile impressions evolving?
- What is the current status of my follower count?
- Which content type resonates most with my audience?
- Where are my followers located globally?
What's inside
3 report pages:
1Profile performance
2Content engagement
3Audience analysis
Key features
- Profile impressions over time
- Follower count and growth trend
- Engagement by content type
- Top-performing posts
- Follower location breakdown
- Audience age group distribution
Set it up in minutes
- Open the template and choose to use your own data.
- Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
- The report copies into your own Data Studio account and refreshes automatically.
FAQs
Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.