MRR & ARR Data Studio dashboard template — Data Studio template preview
Data Studio template

MRR & ARR Data Studio dashboard template

By Coupler.io

Executive / KPI Reporting Free

Best for: For SaaS and subscription founders and finance teams tracking recurring revenue, churn, and growth from Stripe.

Get it free Preview the template

Overview

This MRR and ARR dashboard connects Stripe through Coupler.io to track recurring revenue in Data Studio. It monitors monthly recurring revenue, average revenue per user, and active subscriptions, and compares new versus churned customers over time. Subscription businesses can use it to forecast revenue growth and analyze plan-level performance.

Who it's for

For SaaS and subscription founders and finance teams tracking recurring revenue, churn, and growth from Stripe.

Questions it answers

  • Which subscription plans generate the most sustainable revenue?
  • How does customer acquisition balance against churn?
  • Is growth driven by more customers or higher-value ones?
  • What revenue can you forecast from current momentum?

What's inside

4 report pages:

1MRR growth rate and plan performance trends
2New versus churned customer analysis
3Average revenue per user tracking
4Subscription plan distribution breakdown

Key features

  • Monthly Recurring Revenue (MRR)
  • Average Revenue Per User (ARPU)
  • Active subscriptions
  • New vs. churned customers
  • Plan-level revenue distribution
  • Automated Stripe refresh

Set it up in minutes

  1. Make a copy of the template.
  2. Connect your sources through Coupler.io — 400+ integrations, no code.
  3. Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).

FAQs

Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.
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