Data Studio template
ROI Data Studio dashboard template
By Coupler.io
Executive / KPI Reporting Free
Best for: For marketing managers and agencies who need to prove and compare advertising ROI across paid channels.
Overview
This Data Studio dashboard template measures advertising ROI by comparing lead value against campaign cost across Google Ads, Facebook Ads, and LinkedIn Ads. It reports on campaign performance, the lead-generation funnel from impressions through clicks to leads, correlations between advertising metrics over time, and daily spend-to-lead-value efficiency. Coupler.io consolidates and refreshes the ad data automatically.
Who it's for
For marketing managers and agencies who need to prove and compare advertising ROI across paid channels.
Questions it answers
- Which campaigns generate leads most cost-effectively?
- Where do prospects drop off in the funnel?
- How do costs correlate with lead volume over time?
- Which platform delivers the best return?
What's inside
4 report pages:
1Campaign performance report
2Lead generation funnel report
3Performance correlation report
4Investment efficiency report
Key features
- Cross-channel lead ROI across Google, Facebook and LinkedIn
- Cost per lead and lead value tracking
- Funnel conversion analysis
- Daily spend-to-value efficiency
- White-label ready
- Automated refresh via Coupler.io
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.