Semrush Competitor Analysis Data Studio dashboard template — Data Studio template preview
Data Studio template

Semrush Competitor Analysis Data Studio dashboard template

By Supermetrics

SEO Free

Best for: For SEO managers and agencies who need to track a defined competitor set and report on relative search visibility.

Get it free

Overview

This Data Studio template benchmarks a set of competitor domains using Semrush visibility, ranking and keyword data. It compares organic visibility, average position, keyword counts and estimated traffic cost across domains. Supermetrics describes a four-step setup that authorises the connector and applies the report template automatically.

Who it's for

For SEO managers and agencies who need to track a defined competitor set and report on relative search visibility.

Questions it answers

  • Who are my top SEO competitors?
  • Which competitors have the highest organic visibility?
  • How does the estimated traffic cost differ by domain?
  • Where are there ranking gaps or missed opportunities?

What's inside

4 report pages:

1Competitive landscape overview
2Keyword and ranking insights
3Traffic and cost analysis
4Opportunity and gap analysis

Key features

  • Competitor visibility tracking
  • Average position comparison by domain
  • Keyword set size per competitor
  • Position deviation across competitors
  • Organic traffic benchmarking
  • Estimated traffic cost by domain

Set it up in minutes

  1. Open the template and choose to use your own data.
  2. Connect the source through the Supermetrics connector for Looker Studio (free trial, then a paid plan).
  3. The report copies into your own Data Studio account and refreshes automatically.

FAQs

Is the template free?
Yes — the template itself is free to copy. The Supermetrics connector that feeds it has a free trial and then requires a paid plan.
Do I need technical skills?
No. Authorise the data source through Supermetrics and the template fills with your own data — nothing is built from scratch.
Can I customise it?
Yes. Once copied into your account, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
Supermetrics refreshes the data on a schedule, so the report stays current without manual exports.
Can I use it for client reporting?
Yes. Copy the template, connect the client's account, customise and share straight from Data Studio.
Which other tools does Supermetrics support?
Besides Data Studio, Supermetrics delivers to Power BI, Google Sheets, Excel, BigQuery, Snowflake and Tableau.
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