Data Studio template
SEO Reporting Dashboard (GA4 + Search Console)
SEO Free
Best for: SEOs and marketers who want one presentation-ready view of organic performance
Overview
A free, presentation-ready SEO KPI report that blends GA4 and Google Search Console into one dashboard. It tracks organic clicks, impressions, CTR, ranked queries, traffic and conversions — each with 28-day and year-over-year comparisons — then digs into keyword positions, top pages and your biggest ranking movers. Built by Chloe Christine and shared free; connect your own GA4 and Search Console sources and it populates with your data.
Who it's for
For SEOs, in-house marketers and agencies who want a single, client-ready view of organic performance — from headline KPIs down to keyword-level movement — without building it from scratch.
Questions it answers
Headline performance
- How are organic clicks, impressions and CTR trending vs the last 28 days and vs last year?
- How many queries am I ranking for, and is that growing?
- How much organic traffic and how many conversions am I getting?
Traffic & channels
- How have total and organic users moved over the last 12 months?
- Which channels drive my traffic — including AI Assistant referrals?
Keywords & pages
- Which keywords gain or lose the most impressions and clicks month over month?
- Which landing pages get the most impressions, clicks and CTR?
Ranking movement
- Which queries are my biggest gainers and losers vs last year and vs the previous 28 days?
What's inside
9 report pages:
1SEO KPI scorecardsclicks, impressions, CTR, ranked queries, traffic, conversions
2Total & organic userslast 12 months
3Channel breakdown (including AI Assistant)
4Impressions by month
5Clicks by month
6Keyword impressions & average position by month
7Most popular pages (Search Console)
8Largest moverslast 3 months vs previous year
9Largest moverslast 28 days vs previous period
Key features
- Blends GA4 and Google Search Console in one report
- 28-day and year-over-year comparisons on every KPI
- Channel breakdown that surfaces AI Assistant traffic
- Month-by-month keyword position heatmap
- Click a landing page to filter the query tables to that URL
- Largest-movers tables for gainers and losers (100+ impression threshold)
- Country and query filters throughout
- Free to copy and reuse
Set it up in minutes
- Log in and open the report's data selectors.
- Connect your own GA4 property and Google Search Console source.
- The dashboard repopulates with your data — the sample data is just placeholder.