Data Studio template
Stripe Data Studio dashboard template
By Coupler.io
Ecommerce Free
Best for: For subscription and SaaS businesses that need to monitor MRR, churn, and plan performance from their Stripe billing data.
Overview
This is an automated Stripe dashboard template for Data Studio that connects directly to a Stripe account to report on subscription and revenue performance. It tracks monthly recurring revenue by plan, growth rate, average revenue per user, and the balance between new and churned customers. Data updates on a schedule through Coupler.io so recurring-revenue metrics stay current.
Who it's for
For subscription and SaaS businesses that need to monitor MRR, churn, and plan performance from their Stripe billing data.
Questions it answers
- How is MRR trending across each subscription plan?
- Is growth driven by more customers or higher revenue per user?
- How does new customer acquisition compare to churn?
- Which pricing tiers are expanding or declining?
What's inside
4 report pages:
1MRR by plan report
2Growth rate and ARPU report
3New vs. churned customers report
4Consolidated monthly KPI table
Key features
- Direct Stripe billing integration
- MRR trends by subscription plan
- Growth rate and ARPU analysis
- New vs. churned customer comparison
- Churn rate and active subscription tracking
- Scheduled automatic data updates
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.