Data Studio template
Web Analytics Data Studio dashboard template
By Coupler.io
Web Analytics (GA4) Free
Best for: For marketers and website owners who want a clear, executive-ready view of site traffic, engagement and conversions without working in the raw GA4 interface.
Overview
This web analytics dashboard brings Google Analytics 4 and Google Search Console data into a single interactive Data Studio report. It visualizes traffic acquisition, user behavior and engagement, conversions and landing page performance, updating automatically so the data stays current. Power BI, Google Sheets and Tableau versions are also available.
Who it's for
For marketers and website owners who want a clear, executive-ready view of site traffic, engagement and conversions without working in the raw GA4 interface.
Questions it answers
- Where does my website traffic come from?
- How do visitors engage with my content?
- Which channels drive the most conversions?
- Which landing pages perform best?
What's inside
4 report pages:
1Traffic acquisition report
2User behavior and engagement report
3Conversion tracking report
4Landing page performance report
Key features
- Combines GA4 and Search Console data
- Channel and source breakdowns
- User behavior and engagement analysis
- Conversion and revenue tracking
- Automated data refresh via Coupler.io
- Data Studio, Power BI, Sheets and Tableau versions
Set it up in minutes
- Make a copy of the template.
- Connect your sources through Coupler.io — 400+ integrations, no code.
- Your dashboard populates and refreshes automatically in Data Studio (also available for Sheets, Power BI and Tableau).
FAQs
Is the template free?
Yes — the template is free to copy and use. Coupler.io's connectors power the data and may need a paid plan after the free trial.
Do I need technical skills?
No. Connect your accounts through Coupler.io and open the report — nothing is built from scratch.
Can I customise it?
Yes. Once you copy it, edit the charts, metrics, filters, colours and layout to match your reporting.
How often does the data update?
It refreshes automatically on a schedule through Coupler.io, so the dashboard stays current without manual exports.
Which destinations are supported?
The same dashboard is available for Looker Studio (Data Studio), Google Sheets, Power BI and Tableau.
Which data sources can I connect?
Coupler.io connects 400+ marketing and business sources, so you can extend the template well beyond its default connector.