The complete guide to data storytelling in Data Studio for marketers: audience and narrative, the metrics that carry a story, the comparisons that turn a number into a verdict, every built-in chart with its use cases and pitfalls, the techniques that make a report readable (titles, annotations, reference lines, colour, layout), storyboarding and presenting, and seven full before-and-after report makeovers.
Format: PDF, 435 pages, first edition, October 2026. Includes the marketing metrics workbook (Google Sheets). Updated editions included.








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