Data Storytelling
Data storytelling for marketers
Most writing on data storytelling is for data teams presenting quarterly. Marketers ship a report every month to someone who half-reads it. This is written…
19 min read
The library
The Data Studio library
Practical guides to building Data Studio reports that people actually read — from the first connection to the story on the summary page.
Data Storytelling
The “so what?” test: making dashboards actionable
Most metrics survive one "so what". A few survive two. The ones that reach three are the reason anybody opens the report. A test you can run on an existing…
9 min read
Data Storytelling
How to annotate charts in Data Studio
A spike with no explanation generates a question; a spike with a label generates a decision. Four ways to annotate, compared — and the discipline that stop…
8 min read
Data Storytelling
Reference lines and targets in Data Studio
Twenty seconds to add and most client reports don't use them. What you can put a line on, the four kinds of target including the parameter nobody covers, a…
9 min read
Data Storytelling
Metrics that tell a story, and the ones that don’t
Most client reports are made entirely of lagging KPIs, which is why every meeting becomes an explanation of the past. What to stop reporting, what to repor…
9 min read
Data Storytelling
Data storytelling frameworks: which one your report needs
You already have the dashboard, it has the right numbers, and nobody reads it. That is a structure problem. The frameworks that actually apply to marketing…
11 min read
Data Storytelling
How to build an executive summary page in Data Studio
Every other page in your report answers what happened. This one answers what to do about it — and only works if a reader gets that in five seconds. What ea…
13 min read
Getting Started
Filter controls and drop-downs in Data Studio
A filter is a decision you make for the viewer; a control hands it to them. All the control types — there are more than six — scoping, cross-source filteri…
10 min read
Getting Started
Date range controls in Data Studio
Adding the control takes ten seconds. The confusing part is that three different places can set a date range, and the most specific one always wins — which…
7 min read
Getting Started
Data sources vs datasets in Data Studio
Not an academic distinction: editing the wrong kind of data source silently changes reports you have never opened. The chain from dataset to report, and th…
7 min read
Getting Started
How to share and schedule a Data Studio report
Six ways to get a report in front of someone, and picking the wrong one is why your client can't open it. Includes what changed in scheduled delivery, and…
12 min read
Getting Started
The Data Studio interface explained
Four regions, and once you know which one owns which decision the tool stops feeling large. Plus the Setup vs Style rule that saves the most time, and four…
9 min read
Nothing matches that yet.
That is everything.