Data Storytelling
Reference lines and targets in Data Studio
Twenty seconds to add and most client reports don't use them. A labelled target line, the three line types, a date line on a time series that prints in the…
14 min read
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Data Storytelling
Turn dashboards into decisions — narrative, insight summaries, and presenting data to clients and executives.
Data Storytelling
Metrics that tell a story, and the ones that don’t
Most client reports are made entirely of lagging KPIs, which is why every meeting becomes an explanation of the past. What to stop reporting, what to repor…
12 min read
Data Storytelling
Data storytelling frameworks: which one your report needs
You already have the dashboard, it has the right numbers, and nobody reads it. That is a structure problem. The frameworks that actually apply to marketing…
11 min read
Data Storytelling
How to build an executive summary page in Data Studio
Every other page in your report answers what happened. This one answers what to do about it — and only works if a reader gets that in five seconds. What ea…
13 min read
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