Lazarina Stoy

About

Lazarina Stoy is a data science and visualisation specialist, the founder of MLforSEO and of Data Studio for Marketers, and an organic marketing and automations consultant. She has spent years turning large, messy marketing datasets into clear, decision-ready dashboards, and building the data pipelines that make them scale.

She has developed Data Studio courses for SE Ranking Academy and Traffic Think Tank (a Semrush company), and trains agency and in-house teams on dashboards, data visualisation and data storytelling. She speaks at industry events across the UK, Europe and the US, including brightonSEO, WTSFest and Pubcon, and her work on Data Studio has been featured by SE Ranking, Moz, Traffic Think Tank and Google’s official Data Studio newsletters.

Her free Data Studio templates, from expert-commentary and event annotations to SERP and URL Inspection API dashboards, are in the library here.

Credentials & recognition

Founder of MLforSEO · Data Studio courses for SE Ranking Academy and Traffic Think Tank · Speaker at brightonSEO, WTSFest and Pubcon

Notable work

• Data Storytelling in Data Studio (ebook, 2026)
• Looker Studio dashboard templates
• MLforSEO Academy
• Data Studio for Marketers